Website Privacy Policy

Website Privacy Policy

LAST UPDATED 12/31/2025

This website is owned and operated by SpartanNash LLC and its affiliates and subsidiaries (collectively, “SpartanNash”, “we” or “us”). This policy explains how we collect, use, disclose and protect the personal information that we collect through this website and when you visit our stores.

SUMMARY

We value the privacy of our website visitors. We will only collect and use your information as explained in this policy. This section gives a brief overview of our data collection and use policies. Please click on the links below for a more detailed discussion of each topic. Please contact us at [email protected] or at 800-451-8500 if you have any questions.

 

We collect the following information:

  • information that your browser routinely shares with websites.
  • information in connection with your visit to our stores.
  • information that you provide us on a voluntary basis.
  • if you use the mobile version of our website, it may use geographic information temporarily collected from your mobile device to find participating stores in your area.

 

We use the following types of tracking technology:

  • cookies, web beacons and similar technology tracks movement across our website and keeps track of our registered users and their preferences.
  • advertising services place ads on the internet for us, and they may use tracking technology.
  • Google Analytics may use cookies and browser information to provide demographic, statistical, and other information about the visitors to our website, such as their interests, hobbies, and preferences.

 

We use and disclose the information we collect for the following purposes:

  • to provide services or products that you request.
  • to help us improve our website, understand our customers and their preferences, and to market our products and services.
  • to our service providers who provide supporting services to us.
  • to protect our business interests or the health, safety, and other rights of others, when required by law, to cooperate with law enforcement, or in connection with the sale or merger of all or part of our business.
  • to consider you for employment.

 

We use these commercially reasonable data security practices:

  • We protect your information and limit access to those who have legitimate need to use it.

 

Other details about our practices:

  • Although we may have links to other websites, this policy applies only to the stores and websites operated by SpartanNash and does not apply to the Rewards Program unless otherwise specified; see below for additional details regarding this program.
  • We use your personal information only for the purposes for which it is collected and consistent with this policy, and we retain your information as permitted by applicable law.
  • You can update your online account information at any time.
  • We do not intend to collect information from children under the age of 13.
  • We may update this policy from time to time, and will post the new policy on our site.

 

Information collected through our Rewards Program:

  • If you participate in our Rewards Program or otherwise open a Rewards Program account, we will collect, use, and disclose certain information about you in accordance with our Rewards Program Rules.  Except as otherwise indicated, this policy only applies to information we collect via our websites and in our stores, but not the information we collect through the Rewards Program.

 

How we Collect Your Personal Information

We collect your information in a variety of ways, as further detailed below.

Personal information from your store visits

We may collect personal information from you when you make a purchase at our stores, such as your payment information, purchase information, and driver’s license (to verify your age for restricted purchases). Even if you do not make a purchase, we may also collect personal information using technology in our stores and premises, such as cameras, CCTV, and identification systems to protect the health and safety of our customers and associates and to prevent, investigate, and prosecute shoplifting, fraud, and similar activities. If you are injured in one of our stores, we may collect health information from you related to the incident. If you are a pharmacy customer, we may collect “Protected Health Information” (PHI) about you in connection with your pharmacy transaction; however, our collection and use of this information is not subject to this notice. For more information on our pharmacy privacy practices, please visit the Pharmacy Notice of Privacy Practices.

 

Personal information that you provide us directly

We may also collect personal information that you choose to provide to us on a voluntary basis. When we ask for your personal information, it is so that we can provide a product or service to you, communicate with you, and consider you for employment. For example, you may be asked to respond to a survey for research purposes or submit information in connection with a job application. It will always be your choice whether to provide your personal information in order to take advantage of these features and offers.

We may also offer certain social networking features on this website, such as the opportunity to post comments or opinions about our products and services. If you choose to submit your comments or opinions, keep in mind that these will be available to the general public and are not subject to any privacy.

 

Information provided by your web browser

The public section of our website is primarily an information website that tells you about SpartanNash and our products and services. You do not need to provide any personal information if you simply want to browse the public section of our website and learn about our products and our services. Like many other websites, we may record information that your web browser routinely shares, such as your browser type, browser language, software and hardware attributes, the date and time of your visit, the website from which you came, the geographical location of the Internet Protocol address and the pages on this website that you visit. This will generally be anonymous data that we collect on an aggregate basis. We will not try to associate anonymous data with the personal information that you provide to us, except to investigate apparent fraud or a threat to our website, our business or our users.

 

Additional information collected from mobile devices

We may also operate a version of this website specifically designed to work with mobile devices. The mobile website may include a feature that uses geographic location information provided by your mobile device to identify stores in your vicinity. We do not collect or store your geographic information except to temporarily provide this service.

Information we get from others

We may receive personal information about you from others including data analytics providers and consumer research providers. We may also receive information about you from commercially available sources such as data aggregators and public databases.

 

Use of Cookies and Similar Technology

This section of our Policy describes how we and our business partners may collect and store information about you and your use of the Site through cookies and other tracking technologies. 

 

What are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies set by the website are called “first party cookies”. Cookies set by parties other than the website are called “third party cookies”.  Third party cookies enable third party features or functionality, such as advertising or website analytics, to be provided on or through the website. The parties that set these third party cookies can recognize your computer or device both when it visits the website in question and also when it visits certain other websites and/or mobile apps.

 

What Cookies and Other Tracking Technologies do We Use? 

We use several different kinds of cookies on this Site, including strictly necessary cookies, which are cookies that are necessary for the Site to function and cannot be switched off in our systems; performance cookies, which allow us to count visits and traffic sources so we can measure and improve the performance of our Site; and functional cookies, which enable the Site to provide enhanced functionality and personalization.  

Cookies are not the only way to track visitors to a website. We may use similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Sites. These technologies often depend on cookies to function properly, and so disabling cookies may impair their functioning. If you sign up to receive our e-mails, we will also use cookies in conjunction with these emails. When your browser downloads any graphic content in the e-mail, we will also place a cookie on your computer that will tell us if you come to our website at a later date.

 

Third-Party Cookies. 

In addition to our own cookies, we collaborate with various third-party service providers who also use cookies to help us optimize our website, to understand more about the visitors to our website, and to advertise to you.

 

Google Services. 

We use Google Analytics to help us gather statistical information about the visitors to our Site and to market our products and services. Specifically, we use Google Analytics Advertising Features, which creates audiences based on specific behaviors and demographics and interest data, and Google Double Click, which helps us manage our advertising and disclose that information to Google. We also use Google Analytics to provide us additional information about the users to our website, such as their interests, hobbies, and preferences, based upon information gathered by Google through the use of cookies and browser information. This information is collected via cookies and other identifiers that we and third parties place on our site and disclosed to Google. We use this information to gain a better understanding of the visitors to our website and to improve our website and product offerings. To understand how Google collects and processes data, including through the use of cookies and other technologies, please visit https://policies.google.com/technologies/partner-sites. To opt out of the Google Analytics, we encourage you to check out Google Analytics’ currently available opt-outs for the web.

 

How Do We Use Cookies?

We and our third party partners may use the cookies to gain a better understanding of the users of our Site, customize your Site experience, and to improve our products and services. We also use the cookies to provide you with interest-based advertising, which shows interest-based ads to you on sites across the Internet. To support interest-based advertising, we and the companies we have contracted with may use information about your visits to our and other websites and applications. If you have provided us with other personal information as described in this policy, we may associate that personal information with information gathered through cookies and other tracking technology to offer increased personalization and functionality. Third parties who place cookies and other tracking technology on our Site may also connect the information that they collect from these tools to other sources of information. To learn more about the use of cookies, pixels, or other technologies to deliver more relevant advertising, and to better understand how to manage your personal information, including access to and use by certain service providers, please visit http://www.aboutads.info/choices.

 

How Can You Disable Cookies and Other Tracking Technology? 

Depending on the type of browser and device that you use, you may have the ability to control the type of information that these tools use. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com. Some Internet browsers also may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

How We Use Your Personal Information

We will generally use the personal information that we collect about you to:

  • help us operate our stores and improve your shopping experience
  • provide and improve our products and services
  • provide and improve our website
  • communicate with you
  • consider you for employment
  • help us understand our customers and their preferences
  • market our and others’ products and services to you

We may combine the information that we collect from several different sources. For example, if you have signed up to receive e-mail messages regarding job opportunities, we may use information from the careers website to deliver company news updates tailored to your interests in SpartanNash.

We may also use your information for health, safety, and security purposes, such as responding to threats either in store or online, preventing or investigating illegal activities, and protecting our associates, customers, and the public.

There may be other purposes for which we use your information, and we will describe those purposes to you at the time of collection.

How We Share Your Personal Information

We may share your personal information with third parties for a number of reasons. Unless otherwise indicated at the time we collect your information, if we allow third parties to access the personal information we collect, we will have contractual provisions or other appropriate protections in place to ensure such access is for limited purposes and in compliance with this privacy policy. Specific examples of how we share your personal information includes:

Information disclosed to our service providers

To improve the products and services offered, we may use third party service providers to help us design and operate our website and stores or provide other services to support the website and our stores. For example, we may hire a company to run certain website applications, help us fulfill or deliver orders, process credit card payments, or help us analyze data. Unless otherwise indicated on our website, if we allow our service providers to access the personal information we collect, it will be for limited purposes and in compliance with this privacy policy.

Information disclosed to our business partners

We may disclose personal information to our business partners for marketing and other purposes as well as with any co-sponsor(s) of contests, sweepstakes, or other promotional activities. We may also disclose certain personal information about you to third parties in connection with the Rewards Program. For example, we may disclose certain information about you and the products you have purchased to our business partner, Oracle. See our Rewards Program Rules for information about how we use and disclose your information, as well as how to opt out of such disclosure.

Business operations, law enforcement and legal actions

We may release your information without prior notice when we believe it is appropriate to prevent fraud; to comply with law or to cooperate with law enforcement activity or other governmental request; to respond to subpoenas, court orders or administrative agency requests for information; to enforce our policies; to protect the rights, property and safety of our business and of others; or when required or otherwise permitted by law. For example, we may disclose information to law enforcement if we observe someone shoplifting in our store or if someone uses our website for illegal reasons. If there is a sale or merger of the company, division or business unit that operates this website or a particular store, we may also transfer the information we have collected in connection with such sale or merger.

With Notice or Consent.

We may also disclose personal information about you to other third parties, where we have provided specific notice to you or asked for your consent, as required by law.

We will use the information we collect to continuously improve our business and our website development. Your comments and suggestions about our business are always appreciated. Please contact us at [email protected] or at 800-451-8500 if you have any comments or suggestions.

How We Protect Your Personal Information

We use commercially reasonable means to protect the integrity of our systems and to limit access to your personal information to those who have a legitimate need to use the information. However, while the security of your personal information is of the utmost importance to us, we cannot fully guarantee the security of any information you choose to disclose. Any information you choose to disclose to us is done at your own risk.

Third Party Websites

This website may contain links to other websites operated by companies that are not affiliated with us. Also, you may have come to this website from a website that is not operated by us. We are not responsible for the operation of these other websites or the information that they collect from their visitors. If you would like to know how another website collects and uses your information, please review its privacy policy.

We also maintain links to affiliated websites for our grocery store operations. Our grocery store websites have their own privacy policies, which are different than this one. Please refer to the privacy policies for our grocery store websites if you are interested in their privacy practices.

Your Rights and Choices

You are not required to provide all personal information identified in this policy to use our website or to interact with us offline, but certain functionality will not be available if you do not provide personal information. For example, if you do not provide personal information, we may not be able to respond to your request, perform a transaction with you, or provide you with marketing that we believe you would find valuable.

You may opt out of email notifications and marketing-related emails by changing the communication preferences in your account or contacting us as detailed at the end of this policy.

Alternately, you may at any time request that we delete/erase/remove your personal data by submitting such a request to [email protected] or at 800-451-8500.  Doing so may require us to determine which accounts you may have with us and will require us to delete your user account(s). We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

For additional details about your rights under the Rewards Program, please review the Rewards Program Rules.

Data Integrity and Retention

We use the information that we collect about you only for the purposes for which it is collected and consistent with this policy. We keep information provided to us for as long as we believe necessary for our business purposes and as permitted by applicable law. Notwithstanding anything else in this notice, we may share data that has been aggregated or deidentified about out website and store visitors in such a manner that it is no longer considered personal information for any purpose.

 

Changes to this Policy

Our business and the laws that regulate us change from time to time, and we reserve the right to change this policy. If we do change this policy, we will post the revised version on this website. If we propose to change our policy in a way that would permit us to make additional uses of the personal information that we had previously collected about you, we will obtain your affirmative, express consent before using your information in a materially different way.

 

Children

Our site is not intended for individuals under the age of 13 and you must be at least 13 years old to register on our website, to purchase products or participate in any of our contests. We will not knowingly collect information about children under the age of 13. If you are under the age of 13, please do not register as a user and do not submit your personal information. If you are a parent or guardian who believes that we have collected information about your child under age 13, please contact us at [email protected] or at 800-451-8500 so that we can make reasonable efforts to promptly remove all personal information relating to the child from our systems in accordance with the Children’s Online Privacy Protection Act.

 

Notice to Indiana, Iowa, Minnesota, Nebraska, and Kentucky Residents

This section of our privacy policy describes your rights and choices with respect to the personal information we process about you.

NOTICE: We may engage in targeted advertising. As described above, in addition to using your data for our own internal purposes, we may engage in targeted advertising to better promote and market our stores and products. In certain stores we may collect facial recognition data for the safety and security of our customers and associates, and to prevent, investigate, and prosecute shoplifting, fraud, and other criminal activities. Where this information is considered “biometric information” or “sensitive information” under state law, we provide notice at the point of entry. You can opt-out of these practice as detailed below.

Except as described above, we do not make sensitive data inferences about you, process your personal information for the purposes of profiling in furtherance of decisions that produce legal or similarly significant effects, or sell your personal information, including sensitive personal information.

The laws of your state may give you certain rights regarding your personal information:

  • Right to Correct. You may request that we correct inaccurate personal information we maintain about you.
  • Right to Delete. You may request that we delete certain personal information we have collected about you, with certain exceptions.
  • Right of Access. You may have the right to confirm whether we are processing your personal information, to access such personal information, to understand the third parties with whom we share your personal data, and, under certain circumstances, to receive a copy of such personal information.
  • Right to Opt Out. You may have the right to opt out of the following practices:
  • You may request that we stop disclosures of your personal data for targeted advertising.
  • If you have previously granted us consent to process your sensitive or biometric data, you may have the right to withdraw consent or opt-out of further processing of this data.

You may exercise the rights provided above by contacting us as detailed at the end of this policy. To opt out of the processing of your personal information for targeted advertising by our Site, you must turn off third-party advertising trackers on any device used to access the Site. To do so, please adjust your browser settings. Only you or your authorized agent or other individual empowered by law to act on your behalf may make a request related to your personal information. You may also make a request on behalf of your minor child or an individual subject to guardianship, conservatorship, or other protective arrangement. As part of your request, please specify which right you are exercising and be prepared to provide your name and contact information. After receiving your request, we will use the information you provided to authenticate your identity or your authority as an authorized agent. However, we may ask you to provide additional information if we cannot authenticate your identity or authority based on the information you have provided and the information in our records, or inform you if we believe your request is fraudulent. We will not discriminate against you if you choose to exercise your rights.

We will try to respond to your request within 45 days and notify you if your request has been granted or declined, or if an exception applies to your request. If we need additional time, we will contact you with the reason and the extension period. We will deliver our written response by mail or electronically, at your option. Our response will also explain the reasons we cannot comply with any request, if applicable. We do not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.

You have the right to appeal our refusal to take action on a rights request after receiving our decision by contacting us as directed in our appeal response or as detailed at the end of this policy. If you are a Nebraska resident you also have the right to appeal this refusal to the office of the Attorney General. We will try to inform you of our decision in writing within 45 days after receipt of your appeal, with a written explanation of our decision. If we need more time, we will contact you with the reason and the extension period. If your appeal is denied or if you have concerns about the results of an appeal, you may contact your state’s attorney general. We will provide their contact information with the results of the appeal.

This Policy is an Agreement

When you visit this website or our stores, you are accepting the practices described in this Privacy Policy.

 

Contacting Us

Please contact us at [email protected] or at 800-451-8500 and let us know if you have any questions or comments about our policies or practices.