Nothing Artificial

New to our stores in 2020 are Nutrition Pathways. Nutrition Pathways are the icons printed on the shelf tags in-store and can be found when shopping online via the Fastlane at  Due to limited space, up to four pathways can be printed on the shelf tags in-store, but all pathways that a product qualifies for can be found on Fastlane.

Nutrition Pathways highlight the most nutritious foods as well as popular lifestyle choices throughout our store.  Whether managing a health condition, following a food lifestyle, or just wanting to make healthier choices, we will help you find the better-for-you and lifestyle items that you are looking for.

Nothing Artificial from Nutrition Pathways
If looking for more natural foods without artificial ingredients, the Nothing Artificial pathway is for you!  Based on claims and ingredient analysis, our Nothing Artificial pathway includes food and beverage products that do not contain any artificial colors, artificial flavors, artificial sweeteners, or artificial preservatives.   Since the term ‘natural’ does not have a standard definition, the Nothing Artificial pathway defines what would be considered a more natural choice.  

Many artificial ingredients are well-researched and known not to pose harm to health, but as with any nutrient or food, the dose makes the poison.  Too much of anything, even a good nutrient/food, can become unhealthy.   Foods outside of the Nothing Artificial pathway can still be part of a healthy, balanced diet when consumed in appropriate portions and in moderation.  Choosing foods within the Nothing Artificial pathway can guide you to nutritious, healthy choices, but we must remember a cookie is still a cookie whether made with artificial vanilla or pure vanilla extract.  

Since the consumer trend is to opt for more natural products that are free of artificial ingredients/additives, we are happy to meet you in the aisles with the Nothing Artificial pathway.  Feel confident in choosing a variety of healthy foods to support a more natural lifestyle.  Look for the Nothing Artificial pathway in-store or on Fastlane.

Please note, some foods may be sustainable, but are not part of the pathway yet since the manufacturer has not provided the ingredient list and product data to be analyzed.  This can happen with any pathway since we must rely on the food companies to submit their product information in order to be considered for pathways.  Please be patient with us as we educate food companies and gather all product information.  Additionally, if a manufacturer changes the recipe or reformulates a food, they have been instructed to submit updated product information.  The foods within the Nutrition Pathways are to the best of our knowledge.

Sustainable foods are not guarantee of better nutrition, but do support a better planet!  Shop for a variety of sustainable foods in-store or on Fastlane.

As a partner on your wellness journey, we are here to help! Email our Registered Dietitian at [email protected] with any questions on Nutrition Pathways, Kids Crew, or nutrition & health.  

This medical and/or nutritional information is not intended to be a substitute for individual advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.

Stephanie Edson Wellness Specialist SpartanNash Company


Stephanie is an award-winning registered dietitian who believes in empowering every individual to make nutritious food choices to support a healthy lifestyle. She believes in the power of food as medicine and loves sharing about nutrition with others.