In honor of December 7th, National Lager Day, I wanted to reflect on the importance of lagers to the beer industry. Lagers are what carried the beer industry for years. While still a very large segment in the beer department, it is not being made by some very heavy-weight craft brewers. A very popular beer from Founders, named Solid Gold has jumped into the lager scene with a huge splash. We have Solid Gold in our ad this week and it has become a fan favorite. I have not heard any negative comments on this great tasting lager that has all the flavor you are looking for and extra flavor that you expect from Founders. At only 4.4% ABV and a low 20 IBUs, this beer provides what you are looking for at a holiday get-together of family and friends. This beer goes with almost any food pairing, especially appetizers. In ad in Michigan stores but available in all Family Fare stores at a great everyday price.
Bell’s Lager of the Lakes is another craft beer lager option. This beer has been around for quite some time, but Bell’s has re-introduced it now in a can. This item had mediocre sales when it was available in a bottle. Now its sales are soaring with the can offering. This beer is an all malt, natural Bohemian style Pilsner rooted in tradition. The hops in Lager of the Lakes are German and Czech Republic Noble hops. These hops lend aromas of herbs, cedar, spice, and floral. The Pils malt shows toasted grain and a nice light body. This versatile beer pairs with just about any kind of holiday gathering appetizer. This beer has an ABV of 5%. Lager of the Lakes is only available in Michigan stores, but be sure to check out some of the many other great brews offer in all of our Family Fare stores.
Another great Michigan beer maker, Shorts, has a Shorts Local’s Light. This is not your grandad’s lager. Only 5.2% ABV with 11 IBUs, this beer has soft and subtle flavors of malt. It is crisp and clean in the palate and is very drinkable. Now available in cans, it can conveniently travel anywhere. It was born in 2004 and has its first facelift in 2018. While drinking it in the winter, you can dream about summertime, sunsets, cottages, the beach, the patio, or the porch. This beer is the ticket. Available in Michigan stores.
A lager that has the flavor of a mixed drink is the Buderita from Budweiswer. We have this in our ads on a frequent basis due to their sales. A beer that acts like a mixed drink. It has the flavors of a beer that are subtly combined with the flavors of a margarita. This can be served out of the can, or, the more popular way, over ice. Very delicious and refreshing. Available in all Family Fare stores.
One of our most popular international beer items, Stella Artois is a lager (bottom fermented beer that is made and stored at cooler temperatures) made in Belgium. This beer is in our Family Fare ad this week and it is a great selling beer for us. Stella has its roots in 1366 in a pub named Den Hoorn, The Horn. You can see the horn on the Stella labels today which honors their history. The name sounds French due to its original brewmaster, named Sebastian Artois in 1717. The current style of Stella Artois that we drink today is more recent, 1926, was only produced in Canada, and was a Christmas style beer – which is perfect for the holiday season. The Christmas style beer is what gave birth to the star on the label and the Stella which is Latin for star. This beer is very easy drinking and has a pleasant flavor with a hint of honey. The ABV is between 4.8 and 5.2%. Available in all Family Fare stores.
So, with all these great and unique options, I am sure you can find a lager to your liking that you can raise a glass of for National Lager Day. Enjoy, and be sure to drink responsibly!
- Started in the Grocery business bagging at D&W in 1975. Worked at D&W for 30 years in various departments.
- Worked at SpartanNash for 11 years. Currently the Category Manager for Wine/Beer/Spirits for SpartanNash East.
- Have been a category manager since 1990 and a category manager of beer since 1997. CM of wine and spirits since 2007.
- Have travelled extensively which provided the opportunity to taste many foods and beverages from Hong Kong to Caribbean, from California to Maine.
- Love to cook, grill, and bake, snow ski, sail, and read books. Best baked item – a bourbon pecan pie with rum crust. Best grilled item – salmon with blueberry onion wine sauce and goat cheese. Best cooked item – Squash Apple soup with bourbon. Best ski slope – Go Devil at Keystone. Best book – Wonder.
- 1 wife, 3 children, 7.3 grandchildren.